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umami analytics pricing

Umami is a privacy-focused web analytics tool with simple usage-based pricing, offering Hobby (free), Pro, and Enterprise plans.

Umami provides a simple usage-based pricing model with three tiers:

  • Hobby: Free ($0/month) — 100K events per month, up to 3 websites, 6-month data retention, community support.

  • Pro: Starts with 1 million events included per month, additional events at $0.00002 each. Features unlimited websites, unlimited team members, custom events, event/session properties, advanced reports (breakdown, funnel, retention, UTM, goals, journey, revenue, attribution), realtime monitoring, custom dashboards, email reports, GDPR/CCPA compliance, no cookie banners required, and email support. Data retention is 5 years.

  • Enterprise: Custom pricing and event limits, includes all Pro features plus enterprise support, uptime SLA, onboarding assistance, and designated support engineer.

Pricing is monthly usage-based with no fixed yearly option explicitly stated; Pro has a low cost per extra event after the included allowance.

$20.00/mo
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Includes:

  • 100K events per month (Hobby)
  • 1 million events per month included (Pro)
  • $0.00002 per additional event (Pro)
  • Unlimited websites and team members (Pro)
  • Custom events, event properties, advanced reports
  • 5 year data retention (Pro)
  • Email support (Pro)